Dubai, UAE — Dubai South’s lower-ticket residential segment continues to expand as smaller developers target yield-focused investors and first-time buyers ahead of a heavier 2026–2028 delivery cycle. Zoya Developments has now entered that space with a 60-unit project positioned around furnished units and monthly payment flexibility.
The project, Miorah by Zoya, is located in Dubai South and comprises 28 studios and 32 two-bedroom apartments. Prices start from AED 640,000 for studios and AED 1.1 million for two-bedroom units, according to the developer. Handover is scheduled for the second quarter of 2027.
Compact Supply in a Growing Corridor
The Dubai South furnished apartments launch adds a relatively small volume of inventory to a district that is gradually maturing into a mixed residential and logistics-driven zone anchored by Expo City Dubai and Al Maktoum International Airport.
Unit sizes range between 400 and 427 sq ft for studios, and 817 to 1,018 sq ft for two-bedroom units. The development is valued at approximately AED 37.5 million.
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Dubai South has seen steady investor interest in the sub-AED 1 million bracket, particularly for compact units structured under flexible payment plans. However, it remains a longer-term infrastructure-led play compared with more established apartment corridors such as Jumeirah Village Circle or Arjan.
Payment Plans and Positioning
The Dubai South furnished apartments launch is structured with multiple payment options, including a 1% monthly plan, milestone-linked payments, and a final settlement after 36 months, the company said.
Such payment structures continue to attract investors seeking phased capital deployment rather than large upfront commitments. They also reflect broader market dynamics where developers compete on affordability and instalment flexibility amid rising land costs in more central districts.
CEO Shoaib Khan said the development is designed around functional layouts and everyday usability.
“Miorah reflects our commitment to creating communities that combine architectural precision with everyday comfort,” he said. “With 16 years of experience in the real estate sector, we understand what today’s homeowners and investors value most: quality, convenience, and long-term growth.”
He added that the project has been “thoughtfully designed to offer residents a lifestyle shaped by sunlight, nature, and intelligent space planning.”
Furnished Strategy and Rental Logic
All units in the Dubai South furnished apartments launch are fully furnished, a positioning strategy that could support rental uptake, particularly among young professionals and aviation-linked tenants.
Fully furnished supply typically commands higher rental interest in emerging districts where short-term and corporate leases form part of the tenant mix. However, rental depth in Dubai South remains dependent on continued population inflows and the pace of infrastructure activation tied to airport expansion and surrounding commercial activity.
Interior designer Siddikaa Naaznin said the units were designed to integrate practicality and comfort.
“The interiors of Miorah are designed to harmonise with daily life, offering warm and inviting spaces that feel personal and familiar,” she said. “Open-plan layouts and shaded terraces frame serene community views, while premium furnishings elevate daily living.”
The project includes standard mid-rise amenities such as a swimming pool, gym, yoga deck, cabanas, EV charging stations and concierge services.
Supply Visibility and Execution Risk
While the ticket size and payment plan may appeal to entry-level investors, execution certainty remains a key variable for smaller developers operating in competitive districts.
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Zoya Developments said it has delivered more than 100,000 units across the UAE and invested over AED 2 billion into urban developments. Independent verification of delivery timelines and contractor strength typically becomes more relevant as projects move from launch to mid-construction phases.
Dubai South also faces broader supply visibility risk, with multiple projects scheduled for handover between 2026 and 2028. If delivery volumes outpace absorption, selling times may lengthen and secondary pricing could flatten.
At the same time, airport-linked infrastructure progress could support sustained tenant demand over the medium term.
What to Watch
Investors will monitor construction progress through 2026, particularly enabling works and superstructure milestones. Leasing depth post-handover will depend on how quickly surrounding commercial and logistics ecosystems scale.
The Dubai South furnished apartments launch reflects continued demand for compact, payment-plan-led product in emerging corridors. For end users, it provides entry into a developing district at a relatively accessible price point. For investors, it represents a longer-duration positioning tied to infrastructure expansion rather than immediate rental arbitrage.
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