Ras Al Khaimah, UAE — Ras Al Khaimah’s coastal development cycle is moving beyond single-tower launches into large-scale district planning, as BEYOND Developments unveiled an AED25 billion Ras Al Khaimah waterfront masterplan on Marjan Beach. The announcement signals a shift toward long-horizon, masterplanned destinations in an emirate that has seen accelerating investor attention following major tourism-linked announcements in recent years.
The new project, branded EVERMORE, marks BEYOND’s first expansion outside Dubai and introduces one of the largest privately led waterfront districts in Ras Al Khaimah to date.
Scale and Location Strategy
The Ras Al Khaimah waterfront masterplan spans more than 7 million square feet of gross floor area and carries a projected gross development value exceeding AED25 billion. It is located opposite Wynn Al Marjan Island and adjacent to what is described as a future botanical garden precinct.
According to BEYOND Developments, the masterplan integrates residential, hospitality and retail components within a pedestrian-oriented coastal district. The scheme includes approximately 1 million square feet of hospitality and branded residential offerings, alongside landscaped open spaces, a botanical garden core, retail promenades and beachfront access extending 3.5 kilometres.
Mahdi Amjad, Founder and Executive Chairman of BEYOND Developments, said: “Ras Al Khaimah is witnessing a new phase of development, underpinned by disciplined planning, rising global relevance and the long-term vision of its leadership whose support has been instrumental in enabling our entry into the emirate.”
Also read: Al Marjan Island Waterfront Supply Moves into Execution Phase
He added: “The new masterplan, EVERMORE, spans more than 7 million square feet of gross floor area with a projected gross development value exceeding AED 25 billion. It brings together an exceptional coastal destination with world-class design, hospitality, and community-led placemaking.”
Marjan Beach Positioning
The Ras Al Khaimah waterfront masterplan is positioned as the second-largest masterplan within Marjan’s broader portfolio, according to Marjan leadership.
Abdulla Al Abdouli, Group CEO of Marjan, said: “EVERMORE represents a significant milestone for Marjan Beach and Ras Al Khaimah. As the second-largest masterplan within our portfolio, it strengthens Marjan Beach’s evolution as a destination where lifestyle, hospitality, and nature come together to shape the future of the emirate.”
He added that the development will serve as “a defining anchor for Marjan Beach and a key chapter in Ras Al Khaimah’s real estate and tourism growth story.”
The project forms part of a wider coastal corridor that has increasingly attracted large-scale mixed-use and hospitality-led schemes, particularly in proximity to upcoming tourism infrastructure.
Design and Urban Intent
The Ras Al Khaimah waterfront masterplan allocates approximately 250,000 square metres to landscaped open spaces and a central botanical garden. The layout is described as fully pedestrian, with shaded walkways connecting residential clusters to beachfront promenades.
Architecturally, the scheme draws from French classical references reinterpreted in a contemporary form, with cascading structures designed to maximise sea views and internal greenery.
The integration of residential, hospitality and retail components suggests a district-level approach aimed at long-term activation rather than single-phase delivery.
Scale Brings Opportunity — And Phasing Risk
For investors, the Ras Al Khaimah waterfront masterplan reflects confidence in the emirate’s tourism-linked growth narrative. The size of the project indicates multi-phase development over several years, which can provide inventory depth and long-term supply visibility.
Also read: La Mazzoni Al Marjan Island Advances with Key Contracting Milestone
However, masterplans of this scale also introduce execution complexity. Phasing discipline, construction sequencing and demand absorption become critical variables, particularly in markets where liquidity depth is smaller than Dubai’s.
Ras Al Khaimah has experienced heightened attention in recent years, but sustained absorption at premium coastal price points will depend on tourism growth, hospitality performance and continued infrastructure delivery.
Large waterfront districts typically rely on staged launches and price calibration to avoid supply pressure. Investors will likely monitor launch timing, hospitality operator partnerships and construction mobilisation milestones as indicators of delivery certainty.
What To Watch
The Ras Al Khaimah waterfront masterplan positions Marjan Beach as a multi-year coastal growth corridor rather than a short-term launch cycle. Observers will track the first residential releases, pricing benchmarks relative to earlier Marjan projects, and how hospitality components integrate into the broader tourism ecosystem.
With 7 million square feet of planned gross floor area, the development represents a long-horizon capital commitment that aligns with Ras Al Khaimah Vision 2030 and the emirate’s tourism-driven diversification strategy.
For investors, the project underscores Ras Al Khaimah’s evolution from opportunistic coastal launches toward structured, district-scale urban planning — a transition that expands opportunity while increasing the importance of disciplined execution.
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