Dubai, UAE — Samana Developers has launched Maserati Island, a plan for 840 branded homes on The World Islands off Dubai’s coast. The project is a tie-up between the Italian carmaker and Samana Collecta, the developer’s branded-property arm. The first homes are due in 2030.
Samana has not published prices or a payment plan. For Indian buyers, two questions remain open. What does the Maserati name add to the price? And how does a four-year off-plan wait play out in rupees?
840 Homes And Seven Water Villas On Maserati Island
The first release covers 232 homes with private pools, from studios to four-bedroom units, TradeArabia reported via Zawya. The full plan adds seven water villas and two tree villas. Interiors use furniture from a Giorgetti and Maserati collection, curated by architect Carlo Colombo.
Residents will reach the mainland by yacht shuttle, Gulf News reported. The island will have a beach club, a marina, spas and a floating restaurant. Samana chief executive Imran Farooq called the partnership “a defining milestone.” Maserati’s role is the brand licence and design. Samana is building and selling the homes.
An Island With No Road To The Mainland
The World is an archipelago of about 300 man-made islands, reclaimed off Dubai in the 2000s. It has no road link, and most of the islands are still undeveloped. Every trip for residents, staff and supplies goes by boat.
That is the main difference from a branded tower in Business Bay or Downtown. On Maserati Island, the boat service and its running costs are part of what an owner pays for, every year.
Also read: Abu Dhabi Real Estate Transactions Jump 76% To AED 171bn In 9 Months
Dubai Charges A 56% Premium For A Brand Name
Dubai has more branded homes than any other city. Morgan’s International Realty counted 64,744 branded units across 183 developments at the end of June, Khaleej Times reported. About two-thirds were still under construction.
Branded homes averaged Dh3,662 per sq ft in the first half of 2026, against Dh2,354 for comparable unbranded ones. That is a 56% premium, against roughly 30% to 35% globally. But branded sales fell 21% in number and 47% in value from a year earlier, to Dh22.21 billion.
India’s Branded Homes Carry A 32% Premium
India’s branded-home market is much smaller. NOESIS Hotel Advisors valued it at about Rs 92,000 crore. It tracked 47 projects, with Delhi-NCR leading on 15 and Mumbai on six, Construction World reported in October. Dubai has nearly four times as many branded developments.
Indian buyers pay less for the label. The average premium is 32%, with Pune at 44%, Kolkata at 42% and Hyderabad at 25%. At 26.2 rupees to the dirham, Dubai’s branded average is about Rs 95,900 per sq ft, by Invest Dubai Today’s calculation. Anarock’s mid-2026 benchmark for Mumbai was Rs 29,270.
That comparison is not like for like. Dubai’s figure covers branded stock only, while Anarock tracks typical homes across a city. A Gurugram branded tower would make a fairer match, but there is no published per-sq-ft average for that segment.
Paying For A Maserati Island Home From India
Off-plan instalments from India go through the Liberalised Remittance Scheme, capped at USD 250,000 per person a year. Couples can pool two limits. A home costing AED 2 million, about Rs 5.24 crore, would need more than two years of one person’s limit.
Remittances above Rs 10 lakh attract 20% tax collected at source, and Indian banks cannot lend for these transfers. The dirham has gained about 6.8% against the rupee this year. Over four years of instalments, the exchange rate could move the rupee cost of Maserati Island further in either direction.
Samana’s Four Deliveries And A Bigger Pipeline
Samana is a fast-growing seller. It was Dubai’s fifth-largest off-plan developer by volume in the first half of 2025, with a 4.4% share, Khaleej Times reported. Foreign investors made up 86% of its sales.
At that point it had delivered four projects. Its pipeline has grown much faster than its completed stock, and Maserati Island is a step up in difficulty.
Boats, Brand Fees And A Slower Branded Market
The first risk is delivery. Building Maserati Island needs materials shipped in, and The World has a long record of plans that stalled. The second is resale. A 56% premium may be hard to recover if branded sales stay weak. More than 42,000 branded units are under construction in Dubai.
Service charges are the third. Boat shuttles, a marina and a beach club on Maserati Island cost money to run, and owners will pay for them.
Prices, Escrow And The First Construction Milestone
Watch for Samana’s price list and payment plan, and for the project’s registration and escrow account with the Dubai Land Department. Visible construction on Maserati Island over the next year will show whether the 2030 date is realistic.
A Car Brand On The Door Does Not Shorten The Commute
For investors, Maserati Island is a long, off-plan bet on Dubai’s branded premium holding up while branded sales slow. End-users get an island address but depend on boats for daily life. For Indian buyers, a brand label carries a bigger premium in Dubai than in Pune or Gurugram. Anyone paying from Mumbai, Bengaluru or Hyderabad should wait for prices, escrow details and service-charge estimates before committing.
Discover more from Invest Dubai Today - Dubai Realty Insights
Subscribe to get the latest posts sent to your email.
