Dubai, UAE — Pure Bliss Development, owned by Lals Group, announced the topping out of Bliss Tower in Dubai Land Residence Complex (DLRC), marking completion of the main structure just 14 months after breaking ground.
The project, developed with GRID as lifecycle management partner, has sold over 90% of its one-, two-, and 2.5-bedroom units, with prices starting at AED 1.1 million under a 20:80 payment plan.
Off-Plan Boom Fuels DLRC Growth
Dubai’s off-plan sales hit record highs in 2025, accounting for 76% of residential transactions in Q3 per Cavendish Maxwell data, with DLRC seeing 23% annual price gains as reported by Consultancy-ME. Knight Frank noted average residential values up 10% year-on-year, driven by population growth and investor inflows.
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Bliss Tower aligns with Dubai’s 2040 Urban Master Plan in a community dedicating over 60% to green spaces, featuring Japanese minimalist design for modern living. Amenities include an infinity lap pool, fitness studio, yoga zones, play areas, and sustainable elements.
Jayant Ganwani, Lals Group Vice Chairman, said at the ceremony: “We are delighted to mark the topping out of Bliss Tower in DLRC, one of Dubai’s fastest-growing investment corridors. The project offers exceptional connectivity to key destinations, including Downtown Dubai, Dubai Academic City, Dubai Outlet Mall, IMG Worlds of Adventure, and Dubai Silicon Oasis.”
GRID Founder and CEO Shreen Gupta stated: “The vision set by the Ganwani family for this project was to create one of the finest residential developments in the neighbourhood, defined by quality, comfort, and thoughtful design.”
Mr. Ganwani added: “GRID has delivered an exceptional development journey from design and construction through marketing and sales. The topping out of Bliss Tower within 14 months from breaking ground is a testament to this collaboration.”
Appeal for Indian Investors in DLRC
Indian buyers, fueling 86% of their HNWIs’ plans for Dubai property, favor mid-market options like DLRC for yields of 7-13% and Golden Visa eligibility over AED 2 million. Times of India reports over 29,000 Indians own 35,000 Dubai homes, drawn by tax-free returns outperforming India’s 3-5%. DLRC’s low entry prices—20-30% below JVC—and infrastructure upgrades make it ideal for middle-class diversification.
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GRID Board Member Maurya Krishna noted: “From day one, the project was carefully de-risked. Today, nearly 90 per cent of the tower’s units have been sold, with notable price appreciation achieved within just four months.”
Bliss Tower’s rapid sales and progress signal DLRC’s rise as a value hub amid Dubai’s off-plan surge, offering Indian investors stable appreciation and residency perks in a supply-constrained mid-luxury segment. With Q3 2025 transactions up 17% year-on-year, such projects underscore timely entry for yield-focused portfolios before broader price normalization.
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