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    Why Delivery Certainty Now Matters More Than Returns in Dubai Luxury Homes

    Dubai master-planned communities demand drives residential sales across Sharjah and Dubai in 2025

    Arada’s 2025 Sales Surge Highlights Shift Toward Master-Planned Communities

    Dubai Property Buyer Intent Signals 2026 Demand Stability

    Dubai Commercial Real Estate Investment Trends Turn Selective in 2026

    Dubai off-plan property transactions data showing weekly real estate trading volumes by asset type and area in Week 3 2026.

    Dubai Off-Plan Market Dominates Week 3 2026 as Capital Stays Selective

    Dubai’s Wellness-Led Districts Signal Shift From Volume to Pricing Quality

  • Residential
    https://cavendishmaxwell.com/insights/market-reports/residential/dubai-residential-market-performance-q3-2025

    Dubai Off-Plan Handover Risk in Focus as Takmeel Breaks Ground

    Senior representatives from Manchester City Football Club and Ohana Development sign an agreement for Manchester City Yas Residences by Ohana at a formal signing ceremony in Abu Dhabi.

    Manchester City Branded Residences Add to Yas Island Off-Plan Supply

    Al Marjan Island waterfront residential supply entering construction phase in Ras Al Khaimah

    Al Marjan Island Waterfront Supply Moves into Execution Phase

    Dubai first-time home buyer programme supporting end-user housing demand

    Dubai First-Time Buyer Programme Converts Resident Demand into Sales

    Abu Dhabi family-led waterfront housing development on Al Reem Island

    Object 1 Deploys AED 4.5bn into Abu Dhabi’s Family-Focused Waterfront Supply

    Waterfront view of Al Marjan Island highlighting Al Marjan Island branded residences and resort-linked residential development.

    Studios Drive New Supply at Al Marjan Island Branded Residences

  • Commercial
    Aerial view of Innovation Hub Phase 4 supporting Dubai Internet City office expansion.

    TECOM Launches Innovation Hub Phase 4 in Dubai Internet City

    Sheikh Zayed Road commercial tower Shahrukhz by Danube Group featuring 56-storey office building with modern glass facade in Dubai business district

    Danube Group Unveils Sheikh Zayed Road Commercial Tower Shahrukhz

    Mercer House Uptown Dubai twin towers by Ellington Properties featuring modern architecture, skyline views, and luxury lifestyle amenities.

    Ellington Awards AED 1Bn Contract for Mercer House in Uptown Dubai

    A high-resolution image of a futuristic glass skyscraper representing LUMENA ALTA by OMNIYAT, Dubai’s tallest luxury commercial tower in Business Bay.

    OMNIYAT Launches LUMENA ALTA, Dubai’s Tallest Luxury Commercial Tower

    Azizi Rêve construction site showing façades and cranes at MBR City.

    Azizi Rêve in MBR City Construction Progress Reaches 56%

    Sweid & Sweid industrial real estate investment Atlanta River Park 10

    Sweid & Sweid Industrial Real Estate Investment Hits AED 350m Exit

    Azizi Launches Tower 1 Commercial Project in Al Jaddaf, Unveils Residential Towers Milan Heights

    LUMENA by OMNIYAT tower in Business Bay, a new benchmark in Dubai luxury commercial real estate.

    LUMENA by OMNIYAT Sells Out in Two Months, Setting New Benchmark for Dubai Luxury Real Estate

    Aerial view of Azizi Milan community master plan in Dubai with modern residential towers, canal, and landscaped spaces.

    Azizi Developments extends partnership with Finpower Aircon for advanced HVAC solutions

  • Report
    Dubai residential skyline illustrating Dubai residential market maturity and broad-based housing demand in 2025.

    Dubai Residential Market Matures as 2025 Sets Liquidity Record

    Construction activity across multiple Azizi Developments projects reflecting the Dubai off-plan delivery outlook in 2026.

    Dubai Real Estate Shifts to Logic-Based Buying in 2026

    Dubai Property Boom Broadens Beyond the Wealthy

    Sharjah skyline view showcasing modern residential and commercial real estate developments in the emirate

    Sharjah Real Estate Transactions Hit Record AED 9.5 Billion

    Dubai Real Estate Q3 2025: Off-Plan Sales EXPLODE – You Won’t Believe the Rent Surge!

    Dubai skyline real photo with Burj Khalifa and abstract charts illustrating Dubai weekly property market trends.

    Dubai Weekly Off-Plan Property Trends Signal Shifting Investor Focus

  • Proptech

    Federal Real Estate Assets Platform Signals Shift in UAE Property Governance

    Sivakumar Rajakkannu, Chief Business Officer, Yubi MENA

    Yubi Launches Digital Mortgage Platform in UAE

    AI-powered property valuation dashboard on smartphone with Dubai skyline in background

    Dubai AI Property Valuation Tool Promises to Predict Home Prices Before They Rise

    From L to R - Nishanth Kakkamani, Head of Sales and Commercial Strategy, Anand Dev Dhand, Head Partnerships and Alliances, LeadSquared.

    Dubai Off-Plan CRM Revolution: LeadSquared-PIXL Unlock 2x Sales Velocity

    Agents analyzing AI Dubai real estate agency productivity report data against Dubai skyline in modern brokerage office.

    AI Exposes Dubai Broker Flaw: Growth No Longer Equals Wins

    Dubai waterfront skyline reflecting Dubai prime residential investment trends

    AIR Launches AI Real Estate Brokerage in Dubai

  • Interviews
    Portrait of Ritika Vohra, CEO of Dune Realty Advisory, at her boutique real-estate consultancy office in Dubai

    From Millennials to Millionaires: Inside the Mind of the Indian Property Buyer in Dubai

    Indian real estate CEO Shailendra Sharma at his Dubai office, discussing property trends for Indian investors.

    Why Indian Investors Are Choosing Dubai Over Indian Metros: Insights from GulfVista Realty CEO

  • Events
    Sharjah skyline view showcasing modern residential and commercial real estate developments in the emirate

    Acres 2026 signals Sharjah’s rising transaction depth

    Micro Mitti to Launch Dubai Office at Upcoming NRI Realty Meet

    Dubai waterfront skyline with luxury residential towers at sunset

    DAMAC to Showcase Chelsea Residences at Dubai Real Estate Expo in Hyderabad

    Dubai skyline with Burj Khalifa and luxury hotel at sunset, representing real estate investment opportunities

    Dubai Property Expo in Gurgaon to Showcase Investment Opportunities for Indian Buyers

    Panoramic view of Dubai skyline with luxury developments, symbolizing investment opportunities for Indian investors at Dubai Property Expo Delhi 2025.

    Upcoming Dubai Real Estate Event in Delhi: Unlock Investment Opportunities with Free Entry

    Panoramic view of Dubai skyline with luxury developments, symbolizing investment opportunities for Indian investors at Dubai Property Expo Delhi 2025.

    Upcoming Dubai Real Estate Expo in Chennai: A Must-Attend for Indian Investors

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  • Home
  • Market Trends

    Why Delivery Certainty Now Matters More Than Returns in Dubai Luxury Homes

    Dubai master-planned communities demand drives residential sales across Sharjah and Dubai in 2025

    Arada’s 2025 Sales Surge Highlights Shift Toward Master-Planned Communities

    Dubai Property Buyer Intent Signals 2026 Demand Stability

    Dubai Commercial Real Estate Investment Trends Turn Selective in 2026

    Dubai off-plan property transactions data showing weekly real estate trading volumes by asset type and area in Week 3 2026.

    Dubai Off-Plan Market Dominates Week 3 2026 as Capital Stays Selective

    Dubai’s Wellness-Led Districts Signal Shift From Volume to Pricing Quality

  • Residential
    https://cavendishmaxwell.com/insights/market-reports/residential/dubai-residential-market-performance-q3-2025

    Dubai Off-Plan Handover Risk in Focus as Takmeel Breaks Ground

    Senior representatives from Manchester City Football Club and Ohana Development sign an agreement for Manchester City Yas Residences by Ohana at a formal signing ceremony in Abu Dhabi.

    Manchester City Branded Residences Add to Yas Island Off-Plan Supply

    Al Marjan Island waterfront residential supply entering construction phase in Ras Al Khaimah

    Al Marjan Island Waterfront Supply Moves into Execution Phase

    Dubai first-time home buyer programme supporting end-user housing demand

    Dubai First-Time Buyer Programme Converts Resident Demand into Sales

    Abu Dhabi family-led waterfront housing development on Al Reem Island

    Object 1 Deploys AED 4.5bn into Abu Dhabi’s Family-Focused Waterfront Supply

    Waterfront view of Al Marjan Island highlighting Al Marjan Island branded residences and resort-linked residential development.

    Studios Drive New Supply at Al Marjan Island Branded Residences

  • Commercial
    Aerial view of Innovation Hub Phase 4 supporting Dubai Internet City office expansion.

    TECOM Launches Innovation Hub Phase 4 in Dubai Internet City

    Sheikh Zayed Road commercial tower Shahrukhz by Danube Group featuring 56-storey office building with modern glass facade in Dubai business district

    Danube Group Unveils Sheikh Zayed Road Commercial Tower Shahrukhz

    Mercer House Uptown Dubai twin towers by Ellington Properties featuring modern architecture, skyline views, and luxury lifestyle amenities.

    Ellington Awards AED 1Bn Contract for Mercer House in Uptown Dubai

    A high-resolution image of a futuristic glass skyscraper representing LUMENA ALTA by OMNIYAT, Dubai’s tallest luxury commercial tower in Business Bay.

    OMNIYAT Launches LUMENA ALTA, Dubai’s Tallest Luxury Commercial Tower

    Azizi Rêve construction site showing façades and cranes at MBR City.

    Azizi Rêve in MBR City Construction Progress Reaches 56%

    Sweid & Sweid industrial real estate investment Atlanta River Park 10

    Sweid & Sweid Industrial Real Estate Investment Hits AED 350m Exit

    Azizi Launches Tower 1 Commercial Project in Al Jaddaf, Unveils Residential Towers Milan Heights

    LUMENA by OMNIYAT tower in Business Bay, a new benchmark in Dubai luxury commercial real estate.

    LUMENA by OMNIYAT Sells Out in Two Months, Setting New Benchmark for Dubai Luxury Real Estate

    Aerial view of Azizi Milan community master plan in Dubai with modern residential towers, canal, and landscaped spaces.

    Azizi Developments extends partnership with Finpower Aircon for advanced HVAC solutions

  • Report
    Dubai residential skyline illustrating Dubai residential market maturity and broad-based housing demand in 2025.

    Dubai Residential Market Matures as 2025 Sets Liquidity Record

    Construction activity across multiple Azizi Developments projects reflecting the Dubai off-plan delivery outlook in 2026.

    Dubai Real Estate Shifts to Logic-Based Buying in 2026

    Dubai Property Boom Broadens Beyond the Wealthy

    Sharjah skyline view showcasing modern residential and commercial real estate developments in the emirate

    Sharjah Real Estate Transactions Hit Record AED 9.5 Billion

    Dubai Real Estate Q3 2025: Off-Plan Sales EXPLODE – You Won’t Believe the Rent Surge!

    Dubai skyline real photo with Burj Khalifa and abstract charts illustrating Dubai weekly property market trends.

    Dubai Weekly Off-Plan Property Trends Signal Shifting Investor Focus

  • Proptech

    Federal Real Estate Assets Platform Signals Shift in UAE Property Governance

    Sivakumar Rajakkannu, Chief Business Officer, Yubi MENA

    Yubi Launches Digital Mortgage Platform in UAE

    AI-powered property valuation dashboard on smartphone with Dubai skyline in background

    Dubai AI Property Valuation Tool Promises to Predict Home Prices Before They Rise

    From L to R - Nishanth Kakkamani, Head of Sales and Commercial Strategy, Anand Dev Dhand, Head Partnerships and Alliances, LeadSquared.

    Dubai Off-Plan CRM Revolution: LeadSquared-PIXL Unlock 2x Sales Velocity

    Agents analyzing AI Dubai real estate agency productivity report data against Dubai skyline in modern brokerage office.

    AI Exposes Dubai Broker Flaw: Growth No Longer Equals Wins

    Dubai waterfront skyline reflecting Dubai prime residential investment trends

    AIR Launches AI Real Estate Brokerage in Dubai

  • Interviews
    Portrait of Ritika Vohra, CEO of Dune Realty Advisory, at her boutique real-estate consultancy office in Dubai

    From Millennials to Millionaires: Inside the Mind of the Indian Property Buyer in Dubai

    Indian real estate CEO Shailendra Sharma at his Dubai office, discussing property trends for Indian investors.

    Why Indian Investors Are Choosing Dubai Over Indian Metros: Insights from GulfVista Realty CEO

  • Events
    Sharjah skyline view showcasing modern residential and commercial real estate developments in the emirate

    Acres 2026 signals Sharjah’s rising transaction depth

    Micro Mitti to Launch Dubai Office at Upcoming NRI Realty Meet

    Dubai waterfront skyline with luxury residential towers at sunset

    DAMAC to Showcase Chelsea Residences at Dubai Real Estate Expo in Hyderabad

    Dubai skyline with Burj Khalifa and luxury hotel at sunset, representing real estate investment opportunities

    Dubai Property Expo in Gurgaon to Showcase Investment Opportunities for Indian Buyers

    Panoramic view of Dubai skyline with luxury developments, symbolizing investment opportunities for Indian investors at Dubai Property Expo Delhi 2025.

    Upcoming Dubai Real Estate Event in Delhi: Unlock Investment Opportunities with Free Entry

    Panoramic view of Dubai skyline with luxury developments, symbolizing investment opportunities for Indian investors at Dubai Property Expo Delhi 2025.

    Upcoming Dubai Real Estate Expo in Chennai: A Must-Attend for Indian Investors

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Ellington Properties Launches First Commercial Project, Eaton Square, in MBR City — Eyes Growing Investor Interest from India

Staff Writer by Staff Writer
August 5, 2025
A modern commercial tower with a glass façade, located in a vibrant urban area of Dubai, surrounded by greenery and pedestrian-friendly spaces.

Ellington Properties unveils Eaton Square, a design-led commercial tower in MBR City, expanding its footprint into the office real estate sector.

Dubai, UAE – August 6, 2025:
Ellington Properties, one of Dubai’s most prominent design-led real estate developers, has entered the commercial real estate sector with the launch of Eaton Square, its debut commercial tower in Mohammed Bin Rashid (MBR) City. This strategic move reflects Ellington’s growing ambition to redefine not just residential living but also workspaces through human-centric, design-forward development.

A Premium Business Address in MBR City

Eaton Square is poised to become a landmark commercial development in MBR City — one of Dubai’s most strategically located and rapidly growing districts. Slated for completion in Q4 2027, the tower will comprise 11 bespoke office floors and a curated mix of premium retail spaces.

Also read: From Millennials to Millionaires: Inside the Mind of the Indian Property Buyer in Dubai

Each office floor is designed for exclusive, single-tenant occupancy, providing businesses with privacy, brand distinction, and panoramic views of Dubai’s skyline and central lagoon — a feature that differentiates the project from conventional commercial offerings. The development’s central positioning gives it seamless access to Downtown Dubai, Business Bay, and Dubai International Airport.

Design-Driven Commercial Spaces for the Modern Workforce

True to Ellington’s brand ethos, Eaton Square focuses on wellbeing, performance, and lifestyle. The tower will house a wide range of indoor and outdoor amenities, including:

  • A state-of-the-art fitness centre
  • Yoga studio, sauna, and fully equipped changing rooms
  • Executive lounge and co-working lounge with modern presentation technology
  • Daycare centre for working parents
  • Phone booths and quiet zones for uninterrupted focus
  • Promenade retail zone featuring dining and leisure
  • Kids’ play area and outdoor games like chess and table tennis

This blend of commercial utility and lifestyle integration makes Eaton Square especially attractive to companies seeking more than just office space — it’s a future-ready business ecosystem.

Tech and Sustainability-First Development

Eaton Square incorporates cutting-edge smart building systems, ensuring high operational efficiency and sustainability. Features include:

  • Destination-controlled lifts
  • Facial recognition access
  • NFC and QR code readers across key areas
  • Video analytics for people counting and behavioural insights
  • EV charging stations, bicycle storage, and ample parking

These advanced systems align with Dubai’s Smart City goals, enhancing security, mobility, and energy efficiency — making the project an ideal fit for progressive enterprises.

Why Eaton Square Matters for Indian Investors

With Indian investors continuing to be among the top foreign buyers in Dubai’s real estate market, Eaton Square offers a compelling opportunity to diversify into Dubai’s evolving commercial landscape.

India’s growing SME, startup, and tech sector is actively expanding its footprint in global markets, and Dubai — with its tax benefits, ease of doing business, and robust infrastructure — remains a top choice.

The demand for design-forward, tech-enabled office spaces is increasing among Indian HNIs and institutional investors looking to future-proof their portfolios. Eaton Square provides entry into a premium, low-supply commercial segment with strong long-term capital appreciation potential and steady rental yields.

Moreover, its location in MBR City — a district that has seen rising property values and continues to attract top-tier developments — offers a secure and high-return environment for Indian investors interested in tapping into Dubai’s office market.

Source – Trade Arabia


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