Abu Dhabi, UAE – Sotheby’s International Realty has made its official debut in Abu Dhabi through the Four Seasons Private Residences Abu Dhabi at Saadiyat Beach, a development by leading Abu Dhabi-based developer ALAIN. The announcement marks a major milestone for the global luxury real estate brand, following a record-breaking sale of a residence at AED 14,000 per square foot — setting a new benchmark for premium property in the UAE capital.
Growing Demand for Luxury Real Estate in Abu Dhabi
The landmark transaction highlights Abu Dhabi’s growing appeal among ultra-high-net-worth individuals (UHNWIs) who value exclusivity, service, and lifestyle. The project, located on Saadiyat Island, combines the trusted local expertise of ALAIN with the Four Seasons brand’s legacy of refined hospitality.
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According to the Abu Dhabi Real Estate Centre (ADREC), the emirate has recorded AED 92 billion worth of real estate transactions in 2025 so far — a year-on-year surge that cements Abu Dhabi’s position as one of the world’s fastest-growing luxury property markets. Over the past five years, total real estate activity has risen by more than 200 percent, driven by sustained demand from global investors and migrating millionaires.
Expansion Reflects Global Brand’s Confidence in the Capital
Headquartered at the Emirates Palace Mandarin Oriental, Abu Dhabi Sotheby’s International Realty represents the brand’s continued expansion across the Middle East. After more than 12 years of leading Dubai’s prime and super-prime markets, the brokerage extended its presence into Saudi Arabia and the United Kingdom in 2023, marketing some of the region’s most prominent branded residences.
“It is a privilege to lead Abu Dhabi Sotheby’s International Realty as we establish ourselves in one of the world’s most exciting real estate markets,” said Leigh Borg, Managing Director of Abu Dhabi Sotheby’s International Realty.
He added that Abu Dhabi is undergoing a remarkable transformation — from world-class cultural landmarks like the Louvre and Guggenheim to its rise as a global financial hub through ADGM and ADQ. This milestone sale demonstrates the strength of the city’s luxury market and the appetite among discerning global buyers for prestigious, world-class residences.
Borg, one of Dubai’s most accomplished super-prime agents with 17 years of experience across luxury communities such as Emirates Hills and Palm Jumeirah, will lead the brand’s expansion into the capital.
A New Chapter for Abu Dhabi’s Luxury Property Market
George Azar, Chairman and CEO of Sotheby’s International Realty in the UAE, UK, and KSA, said the firm’s Abu Dhabi debut represents “a new chapter” in the capital’s rise as a global luxury hub.
“After witnessing Dubai’s tremendous growth in recent years, Abu Dhabi is now primed to step into the spotlight,” said Azar.
He added that the city combines visionary government planning with world-class infrastructure, sustainability, and culture. With our record-breaking debut at Four Seasons Private Residences Abu Dhabi at Saadiyat Beach, we are bringing unmatched expertise, a powerful global network, and the highest level of service to Abu Dhabi’s prime and super-prime real estate market.
Through its international network of 1,100 offices and 26,100 advisors in 84 countries, Sotheby’s International Realty connects global UHNWIs to exclusive real estate opportunities in the UAE and abroad, setting new standards for service excellence and investment quality.
Why Abu Dhabi Appeals to Indian Investors
For Indian investors, the entry of Sotheby’s International Realty into Abu Dhabi signals a growing ecosystem for long-term capital appreciation and lifestyle-led ownership. With robust regulatory frameworks, strong yield performance, and cultural proximity to Dubai’s established luxury market, Abu Dhabi’s emerging super-prime segment offers diversification beyond the emirate’s traditional commercial assets. The Saadiyat corridor, anchored by landmark projects and global brands like Four Seasons, provides both prestige and sustainable investment value.
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