STAX Launch Signals JVC Off-Plan Momentum

Dubai, UAE — Pasha1 Developers launched STAX, its debut residential project in Dubai’s Jumeirah Village Circle (JVC) District 15, with a gross development value of AED 550 million. 

The development, marketed by Refine, features two towers with 528 units including studios, one- and two-bedroom apartments, two-bedroom plus maid layouts, and three-bedroom duplexes ranging from 384 sq ft to 3,375 sq ft. Starting prices are AED 663,000 for studios and up to AED 3.85 million for duplexes, with construction underway for August 2028 completion.​

Parshva Jain, Founder and CEO of Pasha1 Developers, said: “STAX is our statement of intent to reflect homes that embody the spirit of Dubai while remaining connected to the calm of its origins. The architecture takes inspiration from the desert and the oasis, shaping spaces that elevate daily life through light, texture, and flow. Every curve and every material choice is deliberate, reflecting our belief that beauty lies in the balance between nature, our sense of place and our vision for the future.”​

Design and Amenities

STAX’s towers draw from desert landscapes with fluid facades, landscaped terraces, and podium-level amenities spanning 40,000 sq ft, including gyms, jogging tracks, yoga areas, a spa, co-working lounge, children’s zones, a lazy river, and rooftop infinity pools. 

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Thomas Wan, Managing Partner of Refine, said: “STAX is a perfect expression of how design excellence and lifestyle strategy can work in unison. Its architectural form, integrated podium, and amenity planning redefine how residents experience space and wellness in JVC. We’re proud to partner with Pasha1 Developers on a project that will set a new benchmark for design-led living.”​

The project benefits from JVC’s connectivity via Al Khail Road, Sheikh Mohammed Bin Zayed Road, and Sheikh Zayed Road, plus proximity to parks, schools, and retail, with future Dubai Metro Blue Line access boosting appeal.​

JVC Market Context

JVC led Dubai’s H1 2025 real estate sales, driven by end-user demand from families and first-time buyers seeking community amenities and yields amid off-plan dominance. Off-plan sales, accounting for nearly 70% of transactions, rose 19.3% year-on-year in March 2025, with JVC topping activity per ValuStrat data reported by Zawya. Knight Frank forecasts 8% price growth in mainstream segments like JVC for late 2025, fueled by infrastructure upgrades.

Pasha1, backed by PJS Global’s AED 3 billion turnover across nine countries, targets mid-premium living in this vibrant district.

Investor Insights for Indians

STAX reinforces JVC’s shift to high-return off-plan hub, offering Indian investors entry at competitive prices with metro-driven appreciation potential and strong rental demand from professionals. Balanced amenities and design position it for 10%+ capital growth by 2028, aligning with Dubai’s lifestyle-led market maturation.

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Indian buyers invested over AED 30 billion in Dubai properties in 2024, favoring JVC for 6-7% yields, no capital gains tax, and golden visa eligibility on AED 2 million+ purchases. STAX’s payment plans and furniture packages from AED 35,000 suit NRIs via remote buying through consultancies, amid 5-8% projected 2025 growth per Property Kumbh. DXB Interact data underscores JVC’s rental stability for diversified portfolios.