Dubai, UAE — Dubai-based AUM Developments has announced an ambitious expansion across the emirate’s residential and commercial landscape, with three projects under construction and a fourth set to launch in Warsan, signaling the company’s growing presence in some of Dubai’s most promising emerging districts.
The developer, which was recently named Rising Star Developer of the Year at the Smart Built Environment Awards (SBEA), has officially broken ground on two residential developments — Veda in Jumeirah Village Circle (JVC) and Ryze in Warsan — alongside a commercial tower, Vertex Pointe, in Arjan. A second commercial project is also planned for Arjan.
The total gross development value (GDV) across the current portfolio stands at approximately AED 400 million (US$ 108.9 million), underscoring AUM’s commitment to expanding its footprint within Dubai’s growing mid-market and mixed-use real estate segment.
Dubai’s Development Aligns With AUM’s Growth Strategy
Dubai’s real estate market continues to demonstrate sustained momentum, buoyed by population growth, infrastructure investment, and continued inflow of foreign buyers. According to Dubai Land Department, Dubai recorded over AED 525 billion in property transactions during the first ten months of 2025 — a 23% increase year-on-year — with off-plan projects driving over 60% of total sales.
This environment has provided fertile ground for developers like AUM, which are focusing on strategic, well-connected communities that align with Dubai’s 2040 Urban Master Plan.
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“This year reflects the momentum we’ve built around our development strategy by advancing three projects in the first three quarters of the year, while planning our fourth,” said Deepak Batra, Managing Director of AUM Developments. “We pay keen attention to selecting locations that genuinely support how people want to live in Dubai, prioritising connectivity, vibrant communities, and access to emerging neighbourhoods.”
AUM Developments Focuses on Speed, Quality, and Trust
AUM’s recognition at the Smart Built Environment Awards highlights its ability to complete projects up to 30% faster than industry averages without compromising quality. This efficiency, coupled with vertical integration and a 100% equity-funded model, allows AUM to maintain control across all stages — from land acquisition to delivery.
Under Batra’s leadership — who also serves as a Dubai Land Department promotional trustee with over two decades of UAE real estate experience — the company has earned a reputation for early handovers and customer-centric project management.
“Our growth is built on trust and consistency,” Batra added. “We’ve demonstrated that quality and speed need not be mutually exclusive. As we expand our footprint across Dubai, our focus remains on creating communities where design, wellness, and value converge to enhance how people experience everyday life.”
Affordable Segment Continues to Attract Demand
Analysts say AUM’s focus on projects in Warsan, Arjan, and JVC positions it within Dubai’s mid-luxury and affordable housing segment, which has seen renewed activity in 2025 as developers look to cater to end-users and first-time buyers.
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According to ValuStrat’s Q3 2025 Dubai Real Estate Market Report, 37.5% of all ready home sales were priced below AED 1 million, reflecting sustained demand in the affordable segment, particularly in suburban master communities like Jumeirah Village Circle and Dubai Investment Park.
Indian nationals remain Dubai’s largest foreign buyer group, accounting for 22% of all property transactions in 2025 according to DXB Interact. With total H1 2025 residential sales reaching AED 262.1 billion, Indian investors contributed an estimated AED 57+ billion in the first half alone, drawn by rental yields averaging 6-8% and favorable ownership laws.
For these investors, AUM’s equity-funded model, focus on quality, and early delivery provide additional confidence amid a competitive off-plan landscape.
Expanding Presence in Dubai’s Growth Corridors
AUM’s projects are strategically spread across areas experiencing strong infrastructure upgrades and housing demand:
- Jumeirah Village Circle (JVC): A well-established hub for affordable and mid-market buyers with steady capital appreciation.
- Warsan: An emerging zone near International City and Academic City, benefitting from Dubai’s eastward expansion.
- Arjan: A growing commercial and residential hub with strong appeal among investors due to its proximity to Dubai Hills and Dubai Miracle Garden.
In a move to boost buyer engagement, AUM has also opened a sales gallery on Sheikh Zayed Road, giving potential investors and homebuyers an opportunity to explore its developments firsthand.
Strong Fundamentals and Brand Credibility
Analysts note that AUM’s expansion strategy reflects broader market resilience and investor confidence in Dubai’s real estate fundamentals. As the city’s population crosses 3.7 million, demand for quality mid-segment housing remains strong — particularly from professionals, small families, and expatriate investors seeking high returns with low entry costs.
By combining design-led living, accelerated delivery timelines, and transparency, AUM is positioning itself among the new generation of agile, equity-backed developers reshaping Dubai’s residential landscape.
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