With Indian investors accounting for one of the largest groups of foreign property buyers in Dubai, understanding their motivations, profiles, and evolving preferences has become crucial for developers and brokers alike. To dig deeper into this trend, Invest Dubai Today spoke with Ritika Vohra, CEO of Dune Realty Advisory, a boutique real-estate consultancy that specializes in catering to Indian HNIs, NRIs, and first-time international buyers. Vohra sheds light on the demographics, behavioral patterns, and emotional factors driving Indians to buy into the Dubai dream.
Invest Dubai Today (IDT): Ritika, thank you for joining us. Let’s start with the basics—what does the typical Indian property buyer in Dubai look like today?
Ritika Vohra: Thank you for having me. The “typical” buyer has actually become quite diversified in the last few years. You still have your seasoned HNIs and businessmen from cities like Mumbai, Delhi, and Ahmedabad investing in luxury villas and penthouses, but what’s exciting is the rise of younger professionals—especially from tech, finance, and even content creation—who are now investing in compact apartments and off-plan properties. Many are first-time international buyers in the 28–40 age group.
IDT: That’s fascinating. What’s motivating this younger group to invest in Dubai over Indian metros?
Ritika Vohra: It’s a combination of better returns, lifestyle aspirations, and clarity of ownership. Unlike Indian metros where property prices are high but appreciation is slow, Dubai offers newer stock, zero property tax, and faster ROI. Plus, the ease of doing transactions, transparent regulatory framework, and high rental yields—often 7–9%—make it very attractive.
IDT: Is there a specific type of property or area in Dubai that Indian buyers are gravitating towards?
Ritika Vohra: Yes, absolutely. Mid-income Indian professionals are keen on areas like Jumeirah Village Circle (JVC), Arjan, and Business Bay for affordability and rental demand. HNIs prefer Palm Jumeirah, Downtown Dubai, and Dubai Hills for lifestyle and status. Also, off-plan projects in Dubai South and MBR City are gaining attention for long-term gains.
IDT: How much does the Golden Visa factor into the buying decision?
Ritika Vohra: Massively. For many HNIs, the AED 2 million threshold is now the baseline. They plan their investments to qualify for the 10-year visa. For them, it’s not just about property anymore—it’s a gateway to a stable global lifestyle, business access, and a future for their children.
IDT: Are most Indian buyers end-users or investors?
Ritika Vohra: It’s a 60:40 split leaning towards investors. Many start as investors—buying to rent or flip—and become end-users over time. We’ve seen clients initially buying studios or 1BHKs for rental income, and within a couple of years, upgrading to a family residence after experiencing the Dubai lifestyle.
IDT: What role does emotional appeal play in their decision?
Ritika Vohra: More than people think. Indian buyers resonate deeply with Dubai’s cultural familiarity, safety, and education system. Many are swayed by the Indian diaspora, religious inclusivity, and the ease of traveling back home. So, while the numbers must make sense, heart-led factors often close the deal.
IDT: Finally, what advice would you give Indian buyers considering their first investment in Dubai?
Ritika Vohra: Start with clarity on your objective—rental yield, visa eligibility, or second home. Work with RERA-certified brokers, explore off-plan payment flexibility, and focus on developer reputation. Dubai is investor-friendly, but like any market, the right advice makes all the difference.
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