Dubai, UAE — MAG Lifestyle Development reports townhouses at Keturah Reserve fully sold, with over 40% of apartments booked in the AED3 billion bio-living project at Meydan. Fäm Properties now serves as exclusive master agency for the final sales phase. Keturah Reserve off-plan sales reflect Dubai’s record off-plan surge, hitting 42,000 units in Q3 2025 per Cavendish Maxwell, up 24% year-on-year.
Wellness Design Core
The project centers on a liveability concept blending wellness, architecture, and sustainability for 533 low-rise apartments, 93 townhouses, and 90 villas near Downtown Dubai.
“The No.1 concern of wealthy buyers is now liveability – the depth of the experience, and the ability of a home to enhance residents’ physical and mental wellbeing,” said Talal M. Al Gaddah, CEO & Founder of the Keturah luxury brand. Sculptural dry gardens and thousands of Ficus and ‘Rain’ trees from Thailand create functional wellbeing infrastructure, according to the developer.
Investor-Friendly Terms
New buyers access milestone-based payment plans and contractual delivery guarantees from main contractor CITIC Middle East Contracting LLC. Handovers start with townhouses in Q2 2027, apartments in Q3-Q4 2027, and villas in Q1 2028. “Very few developers adopt this level of transparency,” said Talal.
Also read: Nordic by fäm Redefines Dubai’s Ultra-Luxury Market with Build-First Strategy
“We hope this sets a new standard, supporting the Dubai Land Department’s and wider government’s goals for investor protection and market integrity.” Firas Al Msaddi, CEO of fäm Properties, added: “A milestone-based plan is not just an investor benefit; it also empowers brokers who prioritize the financial safety of their clients.”
Market Context
Dubai’s residential prices rose 2.5% in Q3 2025, with villas up 12% yearly, per Knight Frank, amid wellness trends gaining traction. MAG Keturah Reserve off-plan sales topped charts with AED 1.322 billion in Q1 2025. Indian investors, leading with over AED 30 billion invested in 2024, favor such off-plan options in MBR City for tax-free gains and 7-9% yields.
Also read: Off-Plan vs Ready Properties in Dubai: What Works Best for Indian Buyers?
Keturah Reserve off-plan sales signal sustained demand for wellness-integrated luxury amid Dubai’s maturing market, offering Indian buyers portfolio diversification via flexible plans and golden visa eligibility from AED 2 million investments. Stable handovers mitigate risks in a sector where off-plan dominates 76% of transactions, positioning it for 10-15% appreciation by 2028.
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