Dubai, UAE – Devmark, the UAE’s leading real estate project sales and marketing consultancy, in partnership with developer Iquna Properties, has announced the launch of Avida Residences, an exclusive wellness-focused waterfront community on Dubai Islands.
The project introduces Avida, a new real estate brand centered on longevity and wellbeing, marking its first residential venture. The development integrates Avida Longevity’s wellness philosophy, the Dubai-born innovator behind the Longevity Center in Jumeirah, ensuring vitality, mindfulness, and balance are embedded into every aspect of the community’s design and lifestyle.
A New Benchmark for Wellness-Centric Living
Avida Residences features a curated collection of one-, two-, and three-bedroom apartments, along with two expansive penthouses. Designed under The Avida Way — a philosophy that places wellbeing and longevity at the heart of architectural and lifestyle decisions — the project combines biophilic design, wellness amenities, and luxury services to foster holistic living.
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Jassim Alseddiqi, CEO of Iquna Properties, said:
“From the outset, our vision for Avida Residences was to create a community where wellness is effortless and built into the residents’ surroundings, daily routines, and connections with others. By working with Avida Group, we are able to bring its core philosophy in a truly authentic way.”
He added that partnering with Devmark has been equally critical. Their proven expertise in launching branded residences and positioning innovative concepts in the market ensures this project reaches the right audience and sets a new benchmark for residential living in the region.
Redefining the Luxury of Wellness
Designed by Sneha Divias Atelier, Avida Residences embraces natural flow and understated elegance. Spacious living rooms feature 2.8-meter floor-to-ceiling windows, kitchens finished with muted tones, Siemens appliances, and refined stone countertops, while bedrooms and bathrooms evoke spa-like calm with wood textures, ivory tiles, and soft lighting.
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At the top of the tower, the penthouses open to panoramic views and feature private infrared saunas, blending privacy with wellness.
At the heart of the development is a comprehensive wellness ecosystem powered by Avida Longevity. Amenities include rooftop pools, yoga decks, and movement studios for mindful practice, along with cutting-edge recovery facilities such as infrared saunas, cold plunge pools, contrast therapy, red light therapy, and hyperbaric oxygen chambers.
Hafsa Al Ulama, Co-Founder and CEO of Avida Group, said:
“At Avida Group, our mission has always been to redefine wellbeing and longevity, helping people not just live longer, but live better. Building on the work we have established through our Longevity Center in Jumeirah, Avida Residences allows us to extend this philosophy into real estate for the first time. Together with Iquna and Devmark, we are excited to set a new standard for wellness-led living in the region.”
Devmark’s Strategic Role and Market Context
Sean McCauley, CEO of Devmark, noted that the project comes amid a clear shift in buyer preferences. He said:
“Across the market, we are seeing a clear shift in buyer expectations. Luxury today is increasingly defined by wellness, purpose and connection as much as by design. Avida Residences is a first-of-its-kind response to that evolution, combining a globally recognised Avida Group with visionary development and a rare waterfront setting.”
He added that with this launch, Devmark continues to build on its track record of introducing pioneering concepts to the market, ensuring developers are able to meet the changing aspirations of buyers while adding long-term value to Dubai’s real estate landscape.
Strategic Value for Investors
For Indian investors, Avida Residences presents a compelling entry into Dubai’s emerging wellness real estate segment. With growing global demand for longevity-focused living and the Dubai Islands’ strategic location connecting major tourism and trade zones, the project offers a blend of lifestyle appeal and investment resilience.
Indian buyers—who account for a significant portion of Dubai’s premium property transactions—stand to benefit from strong appreciation potential and rental demand, particularly as wellbeing-driven communities gain traction among global high-net-worth individuals.
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