Dubai, UAE – Mered, an award-winning international real estate developer, has announced a collaboration with Italian luxury furniture brand Reflex Angelo to introduce Pininfarina-branded furniture at its flagship development, ICONIC Residences Design by Pininfarina, in Dubai.
The partnership represents Reflex Angelo’s first collaboration with a real estate developer in the UAE, further strengthening Dubai’s position as a hub for international design and lifestyle-led developments.
Under the agreement, apartments at ICONIC Residences will feature custom-designed built-in furniture created by Pininfarina. In addition, residents will have the option to complete their interiors with pieces from the Pininfarina premium furniture collection, gaining access to exclusive perks that extend the Italian luxury experience throughout their homes.
Located in Dubai Internet City, ICONIC Residences will rise 290 meters, making it the tallest tower in the district. The project will house 310 luxury apartments, offering sweeping sea views and easy access to nearby destinations such as Palm Jumeirah and Dubai Marina.
Reflex Angelo and Pininfarina have worked together since 1997, producing iconic designs including the Vela Armchair and the Orizzonte modular seating system, known for their fusion of form and functionality. This long-standing relationship ensures that the optional furniture collection available at ICONIC Residences seamlessly aligns with the project’s overall design language, creating a harmonized living environment.
Mered said the collaboration reflects its commitment to delivering residences that combine architecture, innovation, and lifestyle experiences, positioning ICONIC Residences as one of Dubai’s most distinctive luxury living destinations.
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