Dubai, UAE – 17 July 2025: Sobha Realty, one of Dubai’s leading luxury real estate developers, has launched its new Sobha Privy Collection, a curated selection of ultra-luxury residences tailored for discerning global investors and homeowners. The announcement marks a significant milestone in the developer’s portfolio, introducing a new architectural gem — ‘The S’ at Sobha Hartland II, the tallest and final tower in the master-planned community.
The Sobha Privy Collection is rooted in the developer’s new design philosophy, The Art of Sublime, and is defined by seven core pillars: expansive spaces, iconic addresses, refined design finesse, exclusive amenities, exceptional service, unparalleled privacy, and a signature quality that distinguishes each home. These elements come together to deliver a uniquely elevated living experience.
‘The S’ at Sobha Hartland II takes center stage as the flagship development of this new collection. Rising 71 stories high, the landmark tower is situated at the apex of the district’s canal arc and offers 270-degree panoramic views of Downtown Dubai, the central lagoon, and the city skyline. Each floor features just two villa-scale residences, beginning from the eighth floor to ensure privacy and unobstructed views.
Designed with an emphasis on volume and light, homes at ‘The S’ feature 4-meter floor-to-ceiling heights, spa-inspired bathrooms, private terraces, panoramic master suites, and clear glazing that maximizes natural light. The experience begins at arrival, with a triple-height grand lobby and services including concierge and valet.
“Sobha Privy Collection reflects our pursuit of purity in design and perfection in detail,” said Ravi Menon, Chairman of Sobha Group. “With ‘The S’, we are presenting homes that resonate with elegance, stillness, and enduring value for those who seek the extraordinary.”
Beyond Hartland II, the Privy Collection includes penthouses and duplexes at Sobha SeaHaven, mansions at Sobha Hartland II Estates, and ‘The S’ on Sheikh Zayed Road, each selected for its superior location, thoughtful design, and distinct personality.
Real estate leaders have praised Sobha’s continued commitment to quality. Loai Al Fakir, CEO of Provident Real Estate, said, “Sobha brought something truly refined to the table — ‘The S’ wasn’t just another project, it was a landmark in every sense.” Similarly, Huimin Wang, MD of Fastway Real Estate, noted, “‘The S’ represented a bold vision of luxury, now realized with unmatched precision.”
Why Indian Investors Should Take Notice
Dubai’s real estate market continues to be a magnet for Indian HNIs and NRIs, thanks to its freehold ownership opportunities, high rental yields, and a stable, transparent regulatory environment. The emirate’s long-term visa programs, strong infrastructure, and growing global connectivity make it an attractive destination for long-term investment. As demand grows for luxury and lifestyle-focused properties, Indian investors are increasingly exploring Dubai as a strategic addition to their global portfolios.
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