Dubai, UAE — Green Horizon Real Estate Development, in partnership with Refine Development Management, has announced the launch of a 63-unit low-rise project on Island A of Dubai Islands, signalling a strategic move into the mid-luxury tier amid evolving demand for design-led, boutique living. The project, named Meriden Beach Residences, carries a gross development value (GDV) of more than AED 170 million, and units start from AED 1.8 million for one-bedroom apartments.
Project Details and Positioning
Located on Dubai Islands — Island A, the development offers one, two and three-bedroom apartments from approx. 774 sq ft to 2,501 sq ft. The residences feature European-inspired finishes, Italian porcelain flooring, custom joinery, smart home technology and high-end appliance brands such as Miele and Bosch. According to the developer, a 35/65 payment plan has been introduced, including 10% on booking with the remainder payable through staggered instalments until handover, scheduled for Q1 2028 with construction starting in 2025.
Also read: Dubai Islands Waterfront Apartments Launch At AED 1.8M Entry
Ernie Pallett, COO of Green Horizon, is quoted as saying: “Our work has always been about creating developments that stand the test of time. With Meriden Beach Residences, we’ve designed a place that feels calm, grounded and full of light, one that celebrates proportion, natural materials and the understated elegance of European design.” The partnering firm’s managing partner, Thomas Wan, added: “Meriden Beach Residences represents the next generation of boutique island living in Dubai, an address that balances quality, craftsmanship and comfort.”
Market Context: Why This Matters
The launch of Meriden Beach Residences arrives at a time when Dubai’s property market is undergoing marked shifts. According to the portal Bayut, mid-range homes in Dubai recorded price increases of 3 %–10 % in the first half of 2025 and off-plan launches are broadening investor diversity. Meanwhile, transaction volumes on Dubai Islands for apartments surged by 257.8 % year-on-year, though average asking prices per square foot stood at around AED 2,340.
For Indian investors, who continue to look at Dubai for diversification and yield, this development offers several relevant features: a sub-AED 2 million entry point, designer finishing in a gated island setting, and a payment plan with deferred instalment structure. According to industry experts, Indian investors can build US $1 million-worth portfolios under the Liberalised Remittance Scheme (LRS), making structured payment plans of this nature attractive.
Also read: Marea Residences Dubai Islands Launches With Sea View Apartments
At the same time, analysts such as Fitch Ratings have warned of increased supply risk in Dubai’s residential sector, forecasting possible price declines if 210,000 units are delivered in 2025-26. Thus, launches such as this one can only succeed if strong design and amenity differentiation are maintained, and timing of delivery remains on track.
Location and Value Proposition
Dubai Islands — Island A offers a blend of connectivity and exclusivity. The developer emphasises proximity to Dubai International Airport, Deira City Centre and Al Mamzar Beach. The boutique format (only 63 apartments) positions the scheme within a niche segment aimed at buyers who may seek more refined design and lower density than what large-scale high-rise developments offer. For Indian buyers, who often seek long-term rental yield or second-home use, this kind of product may offer appeal if managed professionally and located in a fully serviced community.
What Investors Should Watch
Several practical considerations emerge for investors evaluating such a product:
- Payment plan and hand-over timing: With construction scheduled to start 2025 and handover in Q1 2028, buyers need to consider configuration of financing, currency exposure (AED peg to USD) and interim rental yield while waiting for completion.
- Supply pipeline: The broader Dubai Islands district faces rapid growth and increased competition; maintaining premium pricing will rely on execution, quality and community-level infrastructure.
- Regulatory and remittance issues: Indian investors must ensure compliance with the LRS and RBI rules when remitting funds abroad.
- Secondary market and yield: Given heightened future supply, investors should assess likely rental returns and resale prospects, not just capital-appreciation upside.
What This Launch Signals
The developers’ move into Dubai Islands with a boutique, European-design-led offering underscores a broader market shift: as entry-price thresholds rise in traditional luxury areas, demand is gravitating towards mid-luxury, low-rise schemes that offer lifestyle differentiation rather than pure height or scale. This is especially relevant for Indian investors accustomed to high-density high-rise stock at home but seeking a different “lifestyle” narrative abroad.
Also read: House of Well Launches on Dubai Islands, Redefining Wellness-Driven Living
Moreover, the inclusion of smart-home technology, premium materials and island-living branding suggests that quality of build and lifestyle amenities are becoming key value drivers, rather than simply address or developer brand alone. For Indian buyers mapping their investment strategy in Dubai, this could mark the kind of product that balances attainable price with premium features, provided the project executes and market conditions remain supportive.
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