Dubai, UAE — Damac Group has firmly denied recent media speculation suggesting it plans to sell luxury Italian fashion house Roberto Cavalli, reiterating its ongoing commitment to the brand’s long-term growth and global expansion.
In an official statement, the UAE-based conglomerate addressed reports circulating in the press, clarifying that Roberto Cavalli is not for sale. The group emphasized that it continues to see significant strategic value in owning and expanding the iconic label, which it acquired in 2019.
“Since acquiring Roberto Cavalli, Damac Group has made substantial investments to revitalize and grow the brand. We remain committed to its success and are not exploring any sale,” a company spokesperson stated. “However, we are open to engaging with strategic partners who can bring added value to the business.”
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Founded in 1970, Roberto Cavalli has established itself as a leading name in global fashion, known for its bold prints, Mediterranean flair, and high-end design across apparel, accessories, and homeware. Under Damac’s ownership, the brand has witnessed a renewed global presence — including collaborations in luxury real estate, most notably the branded Cavalli Tower in Dubai.
Strong Brand Synergy with Damac’s Lifestyle Portfolio
Roberto Cavalli plays a critical role in enhancing Damac’s lifestyle and branding ecosystem, particularly in the luxury segment. The integration of high-fashion aesthetics into Damac’s real estate developments — such as interiors in branded residential towers — is a strategic move to blend fashion and property innovation.
By maintaining ownership of the brand, Damac continues to capitalize on cross-industry synergy, amplifying its influence in both real estate and luxury lifestyle markets.
Strategic Partnerships, Not Exit Plans
While firmly ruling out a sale, Damac acknowledged interest in exploring strategic partnerships that align with the brand’s global ambitions. These collaborations may include retail expansion, product innovation, or co-branded ventures across fashion and lifestyle sectors — further positioning Roberto Cavalli as a key pillar of Damac’s diversified portfolio.
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