Dubai, UAE — Arada will launch sales for Elmhurst, the third and final phase of its Fulton & Fifth development in Wembley Park, London, at a Dubai showcase event scheduled from November 21-23 at One&Only One Za’abeel. The Arada Elmhurst Wembley Park Dubai launch marks the developer’s first UK project unveiling since acquiring a 75 percent stake in UK-based developer Regal, rebranded as Arada London, earlier in 2025.
The project will offer Manhattan studios, one-bedroom, and two-bedroom residences featuring panoramic views and access to hotel-style amenities including a golf simulator, games room, 24/7 concierge, swimming pool, yoga studio, gymnasium, spa, rooftop gardens, and cinema. Located alongside the Wealdstone Brook, the complete Fulton & Fifth development comprises 876 homes surrounded by landscaped gardens.
Strategic UK Market Entry
Ahmed Alkhoshaibi, Group CEO of Arada, said: “Elmhurst offers both local residents and international buyers the chance to secure a stylish home in a neighbourhood with strong rental and capital growth fundamentals. It builds on the momentum we’ve seen at Fulton & Fifth and reflects our aim to contribute to the capital’s housing supply with well-designed, well-located homes that meet the needs of today’s buyers.”
Also read: Arada Expands Into London With AED 2.5Bn Regal Acquisition
The Arada Elmhurst Wembley Park Dubai launch follows the developer’s announcement in September 2025 of a AED 2.5 billion investment into the UK market, signaling long-term commitment to international expansion beyond its UAE home base. With a development pipeline exceeding 10,000 homes, Arada London targets growth to 30,000 homes in the British capital over the next three years.
Wembley Park Regeneration Performance
Elmhurst’s location minutes from Wembley Park station provides residents with access to the Jubilee and Metropolitan underground lines, offering quick connections to Central London alongside immediate proximity to Wembley’s retail, dining, and cultural amenities. The neighbourhood sits within one of London’s largest regeneration zones, where over AED 12 billion of development work has been recently completed in the Wembley Park area.
Also read: Arada Awards AED618 Million Contract to Intermass for Anantara Sharjah Resort and Residences
Named as one of London’s Best Places to Live by the Sunday Times in 2025, Wembley has recorded house price appreciation of 163 percent over the past 20 years. Rental growth in the area reached 24 percent in 2023, nearly double the London average, demonstrating the location’s investment fundamentals.
Fulton & Fifth’s first phase, The Brookline, was completed earlier in 2025 and established the development as one of North West London’s sought-after residential addresses. The second phase, Parkside, was launched in 2024 with 250 Manhattan-style studios and one- and two-bedroom residences scheduled for completion before year-end.
The development was named Best Mixed-Use Development in London at the UK Property Awards in 2023 and ranked as the best-selling project in the UK capital during the second quarter of 2024. These accolades underscore market demand for the project’s design and location proposition ahead of the Arada Elmhurst Wembley Park Dubai launch.
Dubai Real Estate Connection
The decision to host the Arada Elmhurst Wembley Park Dubai launch at One&Only One Za’abeel reflects the developer’s recognition of Dubai’s investor base as a key target market for international property opportunities. Dubai’s real estate market recorded 59,228 transactions worth AED 170.7 billion in Q3 2025, with off-plan properties constituting 73 percent of transaction volume, demonstrating sustained appetite for pre-construction investments.
According to Knight Frank data, Dubai residential prices rose 3.7 percent in Q1 2025 to AED 1,749 per square foot, now 17.6 percent higher than the previous market peak in 2014. The Economic Times reported that Dubai’s market witnessed transactions worth AED 51.1 billion in August 2025 alone, with apartment sales leading at AED 30.2 billion, up 29.2 percent year-on-year.
The UAE’s Golden Visa program, offering 10-year residency for property investments of AED 2 million or above, has stimulated international investor participation across multiple real estate markets. With rental yields of 10-12 percent in Dubai far exceeding returns in the US or Europe, investors increasingly diversify portfolios across multiple markets including established Western capitals
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