Dubai, UAE — Dubai’s record property sales in 2025 were accompanied by unprecedented expansion across the real estate brokerage ecosystem, reinforcing signs that the market is moving into a more competitive and selective phase rather than one driven purely by speculation.
Data from DXB Interact shows that the number of registered real estate agencies in Dubai rose 39.7% in 2025 to 9,728, while the number of licensed brokers increased 34.5% to 32,317, reflecting a sharp broadening of industry participation.
Market participants say the rapid growth in intermediaries is raising competitive pressure and shifting buyer behaviour toward greater scrutiny of developers, pricing and delivery credentials.
Also read: Dubai Off-Plan Property Market 2025: Record Sales, Supply Risks Ahead
Talal M. Al Gaddah, Chief Executive Officer and Founder of the Keturah Reserve brand, said the expansion reflects a deeper and more disciplined market environment.
“With greater choice, buyers compare more rigorously, brokers prioritise proven projects, and brand, delivery track record and product quality become decisive,” Al Gaddah said.
“In the luxury segment especially, abundance doesn’t drive volume; it drives selectivity, favouring developers that offer trust, differentiation and long-term value.”
Capital Gains Reinforce Investor Confidence
The industry expansion comes against a backdrop of strong investor returns. DXB Interact data shows Dubai real estate generated AED 86 billion in capital gains in 2025, with all major property segments recording year-on-year growth.
Plots led appreciation with gains of more than 150%, followed by commercial assets, villas and apartments — underscoring the breadth of the cycle rather than concentration in a single asset class.
Market analysts note that such gains are increasingly being tested against delivery risk, rental sustainability and supply pipelines, particularly as off-plan launches remain elevated.
Keturah Reserve Enters Final Sales Phase
The market backdrop frames the final sales phase of Keturah Reserve, a AED 5.7 billion bio-living residential development by MAG in Mohammed Bin Rashid City’s District 7.
Also read: Dubai Design District Masterplan Expands as Off-Plan Sales Dominate
Around 700 brokers from across the industry are expected to attend Thursday’s launch event at the JW Marriott Hotel Dubai, organised by fäm Properties, which has been appointed exclusive master agency for the project.
Firas Al Msaddi, Chief Executive Officer of fäm Properties, said the event reflects a shift toward greater collaboration across the brokerage community.
“We’re moving away from pure competition toward agencies and brokers working together to build a stronger market,” Al Msaddi said.
“Sharing knowledge and resources creates a more transparent industry that benefits everyone.”
Product Profile and Delivery Timeline
Keturah Reserve is positioned as a nature- and wellness-led residential community, comprising 533 low-rise apartments, 93 townhouses and 90 villas.
According to the developer, townhouses are sold out, with more than 40% of apartments already committed. Handovers are scheduled to begin with townhouses in Q2 2027, followed by apartments in Q3–Q4 2027 and villas in Q1 2028.
Investor Lens
For investors, the combination of strong historical capital gains, a rapidly expanding brokerage base and long-dated off-plan delivery timelines highlights a market that is becoming more institutional and selective. While Dubai’s property cycle continues to generate returns, buyers are increasingly weighing entry pricing, execution discipline and long-term rental demand rather than relying on momentum alone.
For end-users and NRI investors in particular, developments such as Keturah Reserve sit within a broader shift toward master-planned communities where lifestyle positioning, developer credibility and delivery certainty are expected to play a larger role in determining outcomes over the next phase of the cycle.
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