Dubai, UAE — Palace Group has launched AYA, a 70-unit boutique residential project in Jumeirah Garden City, positioning it within Dubai’s growing pipeline of design-led, mid-scale urban communities close to the city’s core business districts.
The launch comes amid sustained demand for off-plan apartments in central and emerging locations, as buyers seek long-term value in well-connected but lower-density neighbourhoods.
New launch in a walkable central district
AYA by Palace Group is a mid-rise residential building offering 70 one- and two-bedroom units across 12 floors in Jumeirah Garden City, a redeveloped district between Al Satwa and Sheikh Zayed Road.
The community is being planned as a medium-density, mixed-use neighbourhood with mid-rise buildings, landscaped corridors and improved walkability, with connectivity to nearby hubs such as DIFC and Downtown Dubai.
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Designed by John McAslan + Partners, AYA is guided by a “less to show, more to live” philosophy, with open-plan layouts, natural materials, organic curves and extended balconies aimed at balancing privacy and social spaces, according to the developer.
Palace Group describes aya jumeirah garden city apartments as “homes rooted in quiet, sophisticated authenticity”, with terraces and landscaped pockets of greenery arranged around the tower.
Design and amenities for mindful living
Inside the residences, the developer said natural light, acoustic comfort and flexible layouts are intended to support residents’ wellbeing and day-to-day functionality.
Open-plan living spaces are designed to transition from private retreats to social areas, with balconies maintaining what the architects describe as a continuous dialogue between interior calm and the city outside.
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Amenities at AYA include an arrival reception that flows into a curated art gallery, rooftop pool, state-of-the-art gym, spa and lounge, alongside al fresco dining terraces and gardens.
Palace Group said each space is planned to support both solitude and community, positioning aya jumeirah garden city apartments as a lifestyle-driven proposition rather than a purely high-luxury product.
“AYA is a boutique residence envisioned for a mindful, human-centered lifestyle, where quality and long-term wellbeing shape every detail,” said Wissam Damaa, Founder and Owner of Palace Group. “With our proven track record in high-quality developments, AYA reflects our commitment to create distinctive living spaces in prime locations that go beyond conventional ultra-luxury.”
Market backdrop: off-plan and central infill
The launch of aya jumeirah garden city apartments comes as off-plan sales continue to dominate Dubai’s residential market, supported by a combination of population growth, investor appetite and a steady pipeline of new projects.
Knight Frank data shows off-plan transactions accounted for around 71% of total home sales by volume and 72% by value in the first three quarters of 2024, underlining the strength of demand for new schemes across both established and emerging communities.
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More recent market analysis indicates that by mid-2025, off-plan deals represented roughly 72% of all property sales in Dubai, reflecting buyers’ preference for staged payment plans and access to newer stock.
CBRE has also reported that demand in core areas is running ahead of supply, with occupancy levels above 80% in prime districts, suggesting that centrally located infill projects such as aya jumeirah garden city apartments are well placed to capture end-user and investor interest.
Jumeirah Garden City’s evolution
Jumeirah Garden City is part of a wider masterplan to transform portions of Al Satwa into a more organized, mixed-use grid of residential, retail and hospitality buildings.
The area is being repositioned as a medium-density, walkable district with parks, pedestrian routes and cycling paths, seeking to upgrade older housing stock while retaining its central location between the coastline and Sheikh Zayed Road.
According to community guides, the district aims to accommodate tens of thousands of residents over the long term, with mid-rise apartments and community facilities replacing many of the low-rise structures previously on the site.
For developers like Palace Group, aya jumeirah garden city apartments offer an opportunity to introduce more design-focused product in a location that combines relative affordability with proximity to major employment and retail centres.
“AYA is designed to stand out, deliver long-term value and offer an elevated living experience,” Damaa said, adding that the company seeks to “craft homes people genuinely love, enriching the neighborhoods they belong to and setting a new benchmark for modern luxury living in Dubai.”
What it means for Indian investors
For Indian buyers, Dubai remains one of the most accessible international real estate markets, helped by stable regulation, a transparent transaction framework and the UAE’s expanding long-term visa options for property investors.
Recent guidance for Indian investors notes that remittances into Dubai real estate have been rising, with demand now coming not only from major metros but also from Tier-2 and Tier-3 Indian cities seeking diversification and foreign-currency income.
In that context, aya jumeirah garden city apartments may appeal to investors seeking smaller ticket sizes in central locations, with potential to target tenant demand from professionals working in DIFC, Downtown or along Sheikh Zayed Road.
The project’s boutique scale, focus on wellness-led amenities and position within a masterplanned, walkable district could support rental appeal and occupancy over the medium term, though investors will still need to compare service charges, payment plans and expected yields against more established communities with published return-on-investment benchmarks from portals such as Bayut and DXB Interact.
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